This was a very new kind of storytelling for the Purina Friskies cat food brand. Instead of focusing on how great the products are, we showed how great cats are. Turns out, that’s a more effective way to connect to cat owners.
This was a very new kind of storytelling for the Purina Friskies cat food brand. Instead of focusing on how great the products are, we showed how great cats are. Turns out, that’s a more effective way to connect to cat owners.