We defined Target's look and voice for the massive baby category. It's modern and optimistic, an invitation for new parents to "Kiss Your Life Hello." In addition to the anthem, we created ten bite-sized candy-coated :06 pre-roll spots, and an influencer-driven content series called "Hello Mama."
This look, feel, and voice have been applied to all Target Baby communications from social to in-store.
I was a Copywriter on this project.
Credits
Art Director: Kristal Kinder
CD: Enrique Mosqueda
CCO: Corinna Falusi
Agency: Mother New York