CREATIVE DIRECTOR
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Wrangler Wear With Abandon

In September 2019, we launched the first-ever global platform for Wrangler jeans, called WEAR WITH ABANDON. The platform was inspired by Wrangler’s cowboy heritage and born from a simple insight: life gets better when you live it courageously. And if you’re going to live that way, you need a pair of jeans that can handle themselves.

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I was the Creative Director on this project.

Credits

Creatives: Lauren van Aswegen, Alex Maleski

Designer: George Lavender

Strategy Director: Thomas Henry

Account Lead: Jonica Reed

CCO: Corinna Falusi

Agency: Mother New York

Director: Michael Lawrence