In September 2019, we launched the first-ever global platform for Wrangler jeans, called WEAR WITH ABANDON. The platform was inspired by Wrangler’s cowboy heritage and born from a simple insight: life gets better when you live it courageously. And if you’re going to live that way, you need a pair of jeans that can handle themselves.
I was the Creative Director on this project.
Credits
Creatives: Lauren van Aswegen, Alex Maleski
Designer: George Lavender
Strategy Director: Thomas Henry
Account Lead: Jonica Reed
CCO: Corinna Falusi
Agency: Mother New York
Director: Michael Lawrence