We all holiday a little differently. Different budgets. Different traditions. Different priorities. At Target, there’s more than enough festivity to go around. For the 2023 holiday campaign, we had fun thinking up all the ways Target guests can celebrate every aspect of the season.
This massive campaign includes six broadcast videos, hundreds of short form and digital assets, and two custom songs (one in English, one in Spanish) produced by hit-maker Ryan Tedder.
I was the Executive Creative Director on this campaign.
Credits
CDs: Haley Ray, Milo Kossowski
Lead Creatives: Julia Silverman, Annabel Will, Bella Raykhman, Syd Pellegrini
Producers: Jimmy Wade, Kelly Appleton
Agency: Mother New York
Director: Lacey