We gave the nation’s largest green cleaning brand a transformative refresh to help it rise above “green cleaning” tropes. The refresh included a strategic overhaul, film, print, a new visual library, and new brand guidelines.
I was the Executive Creative Director on this project.
Credits
CD: Eli Park
Creatives: Bella Raykhman, Syd Pellegrini
Producer: Angela Ong
Account Execs: Katie DeSimone, JP Napleton
Agency: Mother New York
Director: Sergii Shevtstov
Photographers: Tom van Schelven, Jonpaul Douglass